What We Do

Research capabilities for complex business questions.

Market research, intelligence and analysis built around what you need to know.

Market Research · Competitive Intelligence · Consumer Research · Feasibility Studies · Research Support · Reports & Databases
Market research and desk research
Research Capabilities

From the question to the evidence.

ELUM provides research across the project lifecycle, from defining the research question and gathering information to analysis, structured outputs and decision-ready insights.

Primary Research Secondary Research Qualitative Quantitative Intelligence Data Collection Analysis Reporting
Market and competitive intelligence research
01
Market Intelligence

Market & Competitive Intelligence

Understand the market, the players and where the opportunity sits.

Research markets, industries and competitors to understand market structure, growth, positioning and commercial opportunities.

Research areas
Market sizing & forecasting · Industry & category research · Competitor analysis & benchmarking · Company profiling · Market trends · Pricing & channels · Opportunity assessment
Typical outputs
Market assessments · Competitive landscapes · Company profiles · Market databases · Intelligence reports
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Consumer and customer research
02
Customer Insights

Consumer & Customer Research

Understand the people behind the market and the reasons behind their decisions.

Research customers, consumers and audiences to understand needs, behaviours, preferences, experiences and purchase decisions.

Research areas
Customer discovery · Consumer insights · U&A research · Customer experience · Audience research · Segmentation & personas · B2B buyer research
Typical outputs
Customer insights · Audience profiles · Segmentation · Interview findings · Survey analysis
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Feasibility and market entry research
03
Opportunity Assessment

Feasibility & Market Entry

Test the opportunity before you invest, launch or expand.

Research to assess demand, competition, market conditions and commercial potential in existing or new markets.

Research areas
Feasibility studies · Market entry · Demand assessment · TAM / SAM / SOM · Location research · Competitor assessment · Channel & pricing research
Typical outputs
Feasibility reports · Market-entry assessments · Opportunity sizing · Demand analysis · Market assessments
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Qualitative and exploratory research
04
Custom Research

Custom & Mixed Methods Research

Build the research around the question, not the other way around.

Research designed around the question, combining primary, secondary, qualitative and quantitative methods where needed.

Research areas
Research design · Primary & secondary research · Qualitative research · Quantitative research · Expert research · Interviews · Surveys · Mixed methods
Typical outputs
Research frameworks · Interview findings · Survey findings · Evidence bases · Integrated research reports
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Business and market intelligence research
05
Business Intelligence

Business & Market Intelligence

Turn scattered information into structured research intelligence.

Research and data services covering companies, markets, suppliers, distributors and other business information.

Research areas
Desk & secondary research · Company research · Supplier & distributor research · B2B intelligence · Database building · Data collection & validation · OSINT research
Typical outputs
Company databases · Research databases · Structured datasets · Company profiles · Business intelligence reports
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Research reports and databases
06
Research Outputs

Reports & Databases

Organize research into outputs your team can actually use.

Structured research databases, reports and organized evidence for ongoing business and decision-making needs.

Research areas
Research databases · Company databases · Market databases · Structured information · Research reports · Data organization · Evidence gathering
Typical outputs
Research reports · Company databases · Market databases · Structured datasets · Research libraries
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Data collection and research analysis
07
Data & Analysis

Data Collection & Analysis

Turn information gathered from the market into usable evidence.

Information gathering, data collection, validation, organization and research analysis across primary and secondary sources.

Research areas
Data collection · Data validation · Information gathering · Survey data · Desk research · Data organization · Research analysis
Typical outputs
Validated datasets · Research tables · Analysis · Findings · Structured evidence
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Research support for agencies and consulting teams
08
Research Support

Research Support

Extend your research capacity without building another team.

ELUM can support a complete project or take responsibility for specific research workstreams behind your existing client delivery.

Ways we support
Complete research projects · Defined workstreams · Desk research · Data collection · Analysis & reporting · Research overflow · White-label delivery
Typical outputs
Research execution · Data & evidence · Analysis · Reports · Databases
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Research support for research agencies and consulting teams
For Research Agencies & Consulting Teams

Extend your research team when the workload grows.

You don't have to build another team every time the workload increases. ELUM can become an extension of your research delivery capacity, project by project or workstream by workstream.

01

Complete Research Projects

From research design and desk research to data collection, analysis and reporting.

02

Defined Workstreams

Take one part of a larger client project off your team's workload.

03

Additional Capacity

Add experienced research support when internal capacity is stretched.

04

White-Label Delivery

Extend your delivery capacity while keeping the client relationship with your own team.

Let's Talk

Have a research project?

Tell us what you need researched, the market you're looking at and your deadline.

Discuss a Project →
Complete projects · Specific workstreams · Additional research capacity