SELECTED WORK
Research behind real business decisions.
A selection of research projects showing how ELUM supports feasibility studies, market intelligence, consumer research, data collection and complex research work across markets.
Research support across
- Feasibility & market entry
- Market & competitive intelligence
- Consumer & customer research
- Primary & secondary research
- Data collection & analysis
- Multi-market research support
HOW WE WORK
The work behind the final report.
Much of our work is delivered behind the scenes. Research agencies, consulting teams and businesses may bring us a complete project, a defined research workstream or a specific research problem that needs additional capacity.
The examples below show the type of research we can execute: from testing a business model in one market to building large evidence bases across countries, industries, companies and data sources.
FEASIBILITY & MARKET ENTRY
Food Delivery Feasibility
Testing whether the business model could work in Kuwait.
The project required more than estimating market demand. We researched the operating environment and built the commercial model around expected order volumes, restaurant participation, average order value, commission structures, delivery costs and different pricing scenarios. The analysis was used to understand where the model could become viable and where the economics broke down.
What We Researched
- Market demand & order volumes
- Restaurant landscape
- Commission structures
- Average order value
- Delivery & logistics costs
- Pricing scenarios
- Break-even analysis
- Commercial sensitivity
Typical outputs
Feasibility assessment, financial assumptions, operating scenarios, break-even analysis and recommendations for the business model.
MARKET SIZING & COMPETITIVE INTELLIGENCE
AI & GenAI Skincare
Understanding an emerging category before the market became clear.
This research examined the intersection of artificial intelligence, generative AI and skincare. The work involved defining the relevant market, separating the category into meaningful segments, assessing market size and growth, mapping competitors and examining where AI represented a genuine market opportunity rather than simply a feature within an existing skincare product.
What We Researched
- Market definition
- Segment sizing
- Market growth
- Competitor landscape
- Product positioning
- AI-enabled use cases
- Market opportunities
- Emerging trends
Typical outputs
Market sizing model, segment analysis, competitor landscape, growth assessment and opportunity analysis.
MULTI-COUNTRY RESEARCH
Research across 100+ countries
Building a structured evidence base where no single source had the answer.
A large-scale research programme required information to be identified, researched, compared and structured across more than 100 countries and multiple sectors. The work involved company research, organisations, local information, public sources, publications, websites and databases, with information assessed and organised market by market.
What We Researched
- Companies & organisations
- Country-level information
- Industry research
- Local market sources
- Websites & public sources
- Research databases
- Data validation
- Structured evidence
Typical outputs
Research databases, structured datasets, company information, country-level evidence and organised research findings.
FOR RESEARCH AGENCIES & CONSULTING TEAMS
Need extra research capacity behind a client project?
ELUM can take responsibility for the research work your team needs completed, whether that means an entire project or one defined workstream.
Complete Research Projects
Research design, desk research, data collection, analysis and reporting delivered as one project.
Defined Workstreams
Take a specific part of a larger client assignment off your team's workload.
Additional Research Capacity
Add experienced research support when deadlines increase or internal capacity is stretched.
White-Label Delivery
Extend your delivery capacity while your team remains the client-facing partner.
DISCUSS A PROJECT
Have a research workstream that needs capacity?
Tell us what you need researched, the market you're looking at and your deadline. We can discuss the scope and where ELUM can support your team.