ABOUT ELUM RESEARCH

Independent research, built for the work behind the brief.

ELUM Research is an independent market research and research support partner helping businesses, consulting teams and research agencies turn questions into structured evidence, intelligence and useful outputs.

OUR ROLE

Complete projects, defined workstreams or additional research capacity, depending on what your team needs.

WHO WE ARE

A research team you can plug into a project.

ELUM was built around a simple idea: research teams should be able to bring in experienced research capacity when the work requires it, without having to build another internal team.

Our work spans market and competitive intelligence, consumer and customer research, feasibility studies, primary and secondary research, data collection, analysis and structured research outputs.

For research agencies and consulting teams, that can mean taking responsibility for an entire research project or stepping into one defined part of a larger client engagement.

OUR DELIVERY MODEL

Different responsibilities. One research workflow.

ELUM brings together research direction, market intelligence, research operations and analysis so work can move from question to evidence to usable output in a structured way.

01

Research Direction

Scope the question, define the approach and keep delivery aligned with the objective.

02

Market Intelligence

Research markets, companies, competitors, categories, pricing and commercial dynamics.

03

Research Operations

Discover sources, collect information, organize datasets and validate evidence.

04

Analysis & Insights

Turn evidence into analysis, findings, market sizing and client-ready outputs.

OUR TEAM

Specialists across the research workflow.

ELUM combines senior research direction, market intelligence, research operations and analysis to support agencies and consulting teams across client projects.

Muhammad Shakeel, Founder and Head of Research at ELUM Research

Muhammad Shakeel

9+ Years

Founder & Head of Research

Leads research strategy, project scoping and senior research delivery across market, consumer, competitive and feasibility projects.

Works with agencies and consulting teams to translate client questions into practical research plans, coordinate execution and ensure the final research answers the business question.

Research Strategy Project Scoping Methodology Senior Delivery
Faisal Khan, Head of Market and Competitive Intelligence at ELUM Research

Faisal Khan

Head of Market & Competitive Intelligence

Leads research across markets, industries, companies and competitors, including benchmarking and market landscaping.

Kashif Zarique, Research Operations and Data Lead at ELUM Research

Kashif Zarique

Research Operations & Data Lead

Focuses on desk research, source mapping, data collection, organization and research validation.

Muhammad Afaq, Research Analysis and Insights Lead at ELUM Research

Muhammad Afaq

Research Analysis & Insights Lead

Focuses on market sizing, analysis, synthesis, findings and client-ready research reporting.

500+ Research projects
50+ Markets researched
100+ Countries covered
9+ Years of experience

RESEARCH COVERAGE

Research across markets, industries and business questions.

Our work can be adapted to the market, sector, audience and research question behind each project.

Markets & Industries

Market landscapes, industry research, sizing, trends and commercial opportunity assessment.

Companies & Competitors

Company profiles, competitor intelligence, benchmarking, positioning and business research.

Customers & Consumers

Customer discovery, consumer insights, buyer research, audiences and experience research.

Opportunities & Markets

Feasibility, market entry, demand assessment, TAM / SAM / SOM and opportunity research.

Business Intelligence

Suppliers, distributors, companies, databases and structured business information.

Research Data

Data collection, validation, organization, analysis and decision-ready research outputs.

FOR RESEARCH AGENCIES & CONSULTING TEAMS

Additional research capacity when the workload grows.

ELUM can become an extension of your research delivery team, helping you handle additional client work without adding another permanent layer to your organization.

01

Complete Research Projects

From research design and desk research to data collection, analysis and reporting.

02

Defined Workstreams

Take one part of a larger client project off your team's workload.

03

Additional Capacity

Add experienced research support when internal capacity is stretched.

04

White-Label Delivery

Extend your delivery capacity while keeping the client relationship with your own team.

LET'S TALK

Need additional research capacity?

Tell us what you need researched, the market you're looking at, the scope and your timeline.

Discuss a Project →