01
Brief & scope
One call fixes the question, the market and the deadline, and you get a written scope on a single page.
Our Approach
How an engagement runs
Five stages, fixed enough to plan your week around and open enough to change when the evidence demands it. One point of contact throughout.
The Five Stages
From question to hand over
Nothing here is proprietary. The discipline is in the checking and the hand-over, not in the methodology.
02
Source plan
We agree where the evidence comes from before any searching starts — and you see the plan first.
03
Research
Desk work, recruitment, interviews and data capture run against that plan, with a mid-point update.
04
Verify & analyse
Every material figure is checked against a second independent source, and gaps are stated, not filled.
05
Deliver
Findings arrive in your template and your voice, with the source pack sitting behind them.
500+ Projects · 50+ Markets
One point of contact, start to finish
Your Side
What we need from you
Less than it sounds. None of it needs a document written for our benefit.
- A clear questionThe decision this research informs, in a sentence or two.
- The real deadlineThe firm date, not the aspirational one.
- Anything you already holdPrior research, a brief, a deck, a contact list.
- An NDA, if you need oneWe sign yours or send ours, usually the same day.
Working Differences
What breaks a project, and what doesn’t
The two failure modes we see most often, and the habits that avoid them.
What slows a project down
- A brief that keeps moving after fieldwork is booked
- Every figure traced to one uncorroborated report
- Sample and approach agreed after recruitment starts
What we do instead
- The brief is frozen in writing before collection begins
- Each figure confirmed against a second source, or flagged as an estimate
- Scope, price and date confirmed in one page
Next Step
Send us the question. We’ll tell you if it’s answerable.
If the research won’t settle the decision, we’ll say that too — before you have paid for it.